Helping Women Build Digital Income With Structure, Not Burnout.
Strategy, content, and community for women who want to grow their digital empires.
Creator of Rise Of Her Empire on Instagram
Most women don’t need more content.
They need better structure.
I help women replace the social media "hustle culture" with systems.
Instead of chasing trends or burning out trying to show up everywhere, we build clear content workflows, faceless brand options, and monetization paths that actually fit real life.
This is about consistency without chaos,
and growth that doesn’t cost your peace.
How I Support Your Growth
Courses, guides, and frameworks to help you build clarity and confidence.
Done-with-you programs and community inside Rise & Reign Academy.
Done-for-you strategy and execution through my studio, Digital Diva Collective.
Rise Of Her Empire is a brand I built to prove this works.
Rise Of Her Empire started as a theme page built with intention.
I grew it to over 40,000 followers by recreating podcast clips and movie moments that motivated people and created real emotional connection.
Theme pages work. They’re monetizable. And for a long time, shoutouts were the most obvious revenue path.
Eventually, that model stopped feeling aligned.
What did feel aligned was everything I learned in the process: content strategy, audience psychology, digital products, and what actually drives sustainable income online.
ROHE evolved into a faceless brand rooted in structure, mindset, and long-term digital income, built for women who want to create consistently without being camera-ready or chronically online.
Rochelle is the avatar I created for ROHE.
She’s a deliberate extension of my strategy, a way to demonstrate that you don’t need constant visibility or a massive following to build income online.
I’m behind the brand. Rochelle simply carries the message.
You don’t need more followers.
You need the right people and the right system.
TESTIMONIALS
What Brands Say After Working With Me
“From our first conversation, Mayra made me feel seen and understood. She helped me build a content strategy that fits my real life, not the other way around. My confidence is up, my content is stronger, and my account is finally growing.”
Stella
“As a serial entrepreneur, I’ve worked with many in marketing, but Mayra is different. She helped me refine my content, positioning, and sales process, and the results were immediate. My branding elevated, my sales increased, and her strategies continue to add value across all my businesses.”
Cristina
“We are a new brand and working with Mayra brought clarity where there was overwhelm. She helped me brand, create and simplify my message, strengthen my content, and create a strategy that feels sustainable.”
Bill
You don’t need to do this alone.
Whether you want to learn to build a brand (personal, faceless, business),
build together, or hand it off, there’s a path here that fits your season.
© Copyright 2026. Mayra Hoy, All Rights Reserved.